Embrace Life – always wear your seatbelt
By Matt at 29 January, 2010, 5:50 pm
This is a stunning example of currently a web-only commercial / advertising campaign.
Word’s can’t describe it too well but take a look:
The video has been created for the Sussex Safer Roads campaign (for the non-Brits, Sussex being a UK county). This is yet another example of how campaigns and small businesses on a budget might ensure they get a bigger bang for their buck.
The formula:
1. Create a stunning ad so creative that even people like me who hates to forward emails and links will forward it
2. Set up a YouTube account, Facebook group and Twitter feed to send out your link and news, and to have people connect with you
Seems simple but obviously step one is the hardest to hit.
Here’s a brief quote from the campaign’s Facebook page:
Death and injury due to not wearing a seatbelt is still a problem in the UK and abroad. This new ad from Sussex Safer Roads is hard-hitting but has a positive message – refreshingly different to the shock tactics and negative taglines we have seen in road safety adverts of recent years.
To find out more you can also check out the Sussex Safer Roads Partnership website.
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